Analysis of Data
Based on the pie chart, Sweet Hut customers mostly are female which has 74% (32 females) and males only 26% (11 males). The observation that I found within these two days, the total customers who consume at Sweet Hut is only 43 person. This indicates that, females are more prefer to consume dessert compare to males. Therefore, Sweet Hut should target female customers rather than male. They should offer more favorites dessert that suitable for female taste. However, males’ customers also cannot be ignored and so Sweet Hut should create more dessert that suit for males taste.
Based on the pie chart that the race who consume in Sweet Hut. Majority of customers is Chinese where it has 88% (38 person), following by others is 7% (3 person), next is Indian where it has 5% (2 person) and there is no Malay customers while Sweet Hut is serve halal but no Malay customers. It is because July is Malay puasa period and so less Malay customers. In addition, Sweet Hut has no any notices such as put any Halal board in the shop front to let customers know it is serve Halal food. Chinese is the majority customers because Sweet Hut is founded by three young Chinese men and the dessert they serve mostly suitable for Chinese taste.
Based on the pie chart, majority of customers prefer to dine-in where it has 95% (41 person). In contrast, customers that take away only have 5% (2 person). This indicates that customers prefer to dine-in to consume the dessert rather than take away. However, Sweet Hut shop provide few table for customers since customers prefer to dine-in which affect some of the customers have to wait and the customers will choose to others substitutes and loss many customers when there is a peak hour. However, because Sweet Hut is only serve dessert and drinks so people only will come during tea time and the rest of the time are very less customers.
Based on the pie chart shows that majority who come to Sweet Hut is come with friends that has 46% (6 group come with friends), following by couple that has 31% (4 couple), family is 23% (3 group of family) and there no customer who come by alone. This indicates that customers prefer comes in group rather than alone. In addition, many people come with friends and couple to dine-in in Sweet Chat because the environment and decoration is suitable for them. It is also suitable for family because kids like desserts while parents enjoy the dessert and the environment.
Based on the pie chart, it shows that the activities of customers doing during dine-in at Sweet Chat. Mostly customers dine-in at Sweet Hut are chit chat purposes where it has 85% (35 person), following by customers who are chit chat and online purposes where it has 10% (4 person), and only 5% (2 person) of customers are online purposes. Sweet Hut has provide Wi-Fi zone to attract customers but majority people dine-in at Sweet Hut are chit chat rather than online. However, they provide Wi-Fi zone become a competitive advantage because most of the customers who dine-in at Sweet Hut is for leisure activities.
